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Vuitton, behind the scenes of Luxury’s Mastermind

 
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Category: Lifestyle, Business & Economics, Fashion
Duration: 1x62’
Production year: 2016

Synopsis

In the last two years, the company has started to change its image to face its greatest challenge: increasing its sales without becoming too mainstream. For the first time the most valuable French luxury brand gives a full access to its workshops, where its famous purses are cut with lasers, to its flagship store on Champs-Elysees avenue, a historical monument and a temple of consumerism. Enter also in the repair department, a sort of clinic for leather, Tokyo’s ultra-chic store… Let’s enter a world with haute-couture shows and leather bags fetching up to 34,000 euros.

Produced by C.Productions

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