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The Pilgrimage Business

 
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Category: Business & Economics, Religion, Society, Travel
Duration: 1 x 52’
Production year: 2008

Synopsis

Where can you spend 100 000 Euros per m² on a piece of land? Don’t look any further! It’s neither the Champs-Elysées in Paris, nor Broadway in New York… No, it’s Mecca! And even for a price of 100 000 Euros per m² there’s a true battle between the clients, because the land is located in one of the most coveted areas: the home of the Kaaba, the holiest place in Islam… The Hajj, the great pilgrimage to Mecca and one if the 5 pillars of Islam, is an obligation that every Muslim has to fulfill at least once in their lifetime… There are almost one and half billion practicing Muslims worldwide and all of them dream of this great journey… The pilgrimage has become a true business and very soon, the income from this religious tourism will exceed the oil income…