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Ad Blockers: The New Web Goodfellas

 
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Category: Current Affairs, Society
Duration: 1x30’
Production year: 2016

Synopsis

It’s an underground struggle, unknown to the public. It takes place in laywer’s offices and courts, and on recent online newspapers. It is a struggle between “ads” and “ads block”. On the one hand, medias and small websites who can only survive with online ads. On the other hand, ads bock and thousands of web users, annoyed by banners and advertising inserts who chose to stop these thanks to ad blocker services.
These software target and mask the ads that pop-up on your smartphone or laptop screen. More than 200 millions of people use them, 25% of web users have this software. In four years, they became the new big man of the internet: they subjugate advertisers, placing many websites in difficulty. They impose their will. But there is one main issue: they threaten the free business model of internet, as it is financed through advertisement.
Nicolas Combalbert investigated on this thankless and discreete war, settled with billions of dollars.

Produced by Bangumi